BECOME A B CORP
Be part of a new kind of business
A new type of business that balances purpose and profit, considering the impact of its decisions on its customers, suppliers, community and the environment.
B Corps are committed to a continuous development plan, which departs from the idea of harm reduction to a logic of generating a positive impact.
In it, the strength of business is at the service of building an inclusive, equitable and regenerative economic system for all people and the Planet.
A B Corporation is a new type of business that balances purpose and profit, considering the impact of its decisions on its workers, customers, suppliers, community and environment.
B Corporations are committed to a continuous development plan. We have moved away from the idea of harm reduction to a logic of generating positive impact.
Here, the power of business is at the service of building an inclusive, equitable and regenerative economic system for all people and the planet.
B Lab is a non-profit organization responsible for coordinating the B Corporation Movement and organizing the certification of companies. It operates globally, but has local partners in several regions of the world.
The aim of the B Corporation Movement is to “Redefine the concept of success in business and economy”. An economy in which success is measured by the well-being of people, society and nature.
To become a B Corporation, a business must meet the following requirements:
- Achieve more than 80 points on the B Impact Assessment, a platform for assessing a company’s social and environmental performance.
- Make its B Impact Assessment score transparent in the B Corporation directory.
- Make contractual changes by inserting B clauses. They guarantee the company’s commitment to go beyond its financial and economic interests in its decision-making. The company reinforces and protects its mission to commit to social and environmental responsibilities throughout its operations.
- Be a for-profit entity.
- Have more than 12 months of operations, as the assessment takes into account the last fiscal year. Companies with less than 12 months of operation can apply to receive the Pending B Corporation label.
- Operate in competitive markets, not acting as a monopoly or controlled by the government.
It is the tool developed by B Lab to measure the social and environmental performance of a company, considering all its stakeholders. Through an open, online, free and confidential platform. The criteria consider global guidelines for advancing sustainable development. Local aspects are also considered, specific to each country, sector and area in which the company is inserted.
The company is evaluated on operational practices and business model, according to five impact areas: governance, workers, community, customers and environment.
Completing the B Impact Assessment is the first step to becoming a Certified B Corporation. By achieving at least 80 points, it is already possible to go through the review process with the B Lab and apply for certification.
A consultancy with a focus on B Corporation certification
The B Corporation Journey aims to diagnose, strategize and support the implementation of a journey towards B Corporation certification.
We.Flow has an efficient and tailor-made approach to help your organization start and accelerate the journey to become a B Corporation, anywhere in the world. We do not issue the B Corp Certification, it is done by B Lab only. Our expertise is to assist organizations that are interested in becoming a B Corporation.
Since 2015 we have worked with this movement and have already provided consulting services to companies of different areas and sizes in this direction.
How do we do it?
Alignment
The initial alignment of the ESG consultancy aims to sensitize all employees of the organization about ESG concepts, their importance and present the work that will be done by We.Flow. In addition, at this stage, Committee B is formed, a group responsible for working together with We.Flow in carrying out the diagnoses and implementing ESG actions.
Diagnosis
The diagnostic phase is essential to understand the current level of maturity of the organization in the environmental, social and governance areas, as well as the organizational culture. It is in this phase that the B Impact Assessment is completed, carried out in conjunction with the B Committee. Our scope also includes ESG trend and benchmark surveys.
Implementation
In this phase, the action plan is defined and implemented.
Different actions can take place here, such as, for example, the creation of corporate volunteering, code of ethics and conduct, supplier management, non-discrimination policy, environmental commitment policy, waste management, code of ethics and diversity and inclusion program.
After the implementation of the actions, the B Impact Assessment is reviewed and an alignment meeting is held with the B committee.
Reasons to B
Lead the movement to change the economy
By becoming a B Corporation you will be part of the leadership of the ESG movement, becoming a reference for the market by conforming to high global standards of social and environmental impact.
Build relationships
B Lab promotes several events to connect B Corporations, generating networking that enhances cooperation between companies whose goal is to make the world a better place.
Business Alliances
B Corporations have comparable, verifiable and reliable metrics that bring clarity to the dialog with impact investors and ESG investors, also generating new opportunities for business alliances and collaboration with other companies.
Attracting Talent
In a survey conducted by Robert Half, 83% of professionals stated that the fact that a company has good environmental, social and governance practices is an important factor when accepting a job offer.
Transparency
By using the Certified B Corporation Seal on products or other material you convey a message that your impact has been assessed and audited against high social and environmental impact standards.
Protect your mission
The legal structure of a B Corporation helps protect its mission in cases of capital increases and leadership changes, and provides more flexibility when evaluating potential sale options and liquidity of the business.
Portfolio
