The concept of healthiness has become increasingly important for the food industry, especially when it comes to ESG and sustainability.
A company that takes care to offer healthy products to its consumers has great benefits, such as improved brand reputation, increased sales and customer loyalty.
What is healthiness?
Healthiness can be defined as a food’s ability to contribute to maintaining health and preventing disease.
In other words, a healthy food is one that has an adequate amount of nutrients, is free of substances harmful to health and has a low fat, sodium and sugar content.
When we think in the context of food production, healthiness means that a company can offer its customers products that are beneficial to health, taking into account the needs and preferences of consumers.
In addition, a company that is concerned about the healthiness of its products also contributes to raising awareness among the population about the importance of a balanced and healthy diet.
Benefits
- Improved brand reputation
A company that offers healthy products and is concerned about consumer health has a positive image in society, increasing customer confidence in the brand. - Increased sales
With the growing search for a healthier diet, consumers are increasingly attentive to the quality of the food they consume. A company that offers healthy products has a great chance of winning over a more demanding public and, consequently, increasing its sales. - Customer loyalty
When a consumer finds a brand that offers quality products and is concerned about their health, they tend to become loyal, i.e. choose that company’s products again and again. - Good for the world
A company that cares about the healthiness of its products not only contributes to raising awareness among the population about the importance of healthy eating, but also helps to prevent diseases and promote quality of life.
We can say that healthiness is a fundamental concept for the ESG strategy of companies in the food industry and is directly related to the Sustainable Development Goals. After all, healthiness is indispensable in the fight for Zero Hunger (SDG 2) and Good Health and Well-being (SDG 3).
