Weleda
Empowering leaders for sustainability
Weleda, a Swiss brand recognized worldwide for the quality of its products, has been a pioneer and world leader for over 90 years in the development of medicines and cosmetics with natural and organic ingredients, not tested on animals. Being “In harmony with human beings and nature” is what the company lives and applies since its foundation in 1921. Headquartered in Switzerland, present in more than 50 countries
How we helped
The company is a world reference in socio-environmental care and good governance, and its sustainability strategy is defined globally and deployed in its units around the world in an integrated way with the local reality. This is what happens with Weleda do Brasil.
In this context, the challenge presented was to train leadership and mobilize ambassadors, focusing on changing the mindset to bring sustainability into decision making. The intention was that the leaders would be empowered to be part of the transformation through active conduct in their daily work within the various areas in which they work (Human Relations, Operations, Marketing, Commercial, Accounting, IT, etc.).
We.Flow was the company chosen to carry out this work because it combines with excellence the themes of regenerative leadership and ESG / sustainability, central themes of the client’s need. In addition, the fact that We.Flow is a certified B Corporation was pointed out as a differential – because in addition to being a certified supplier that adds to the company’s ESG practices – we also know in depth each of the dimensions of the B Impact Assessment that are part of Weleda’s global sustainability strategy (governance, workers, community, customers and environment).
A customized Leadership for Sustainability program was designed, which took place in a hybrid way in 4 meetings throughout the year. The meetings took place in person in São Paulo, with live transmission to the other participants.
The journey was based on the methodology of Theory U. In general, We.Flow connected and facilitated the understanding of managers and managers on topics such as: Sustainability, Circular Economy, Regenerative Agriculture, Low Carbon Production, Conscious Decision Making, Levels of Consciousness and Integral Theory. All this connected with Anthroposophy which is one of Weleda’s pillars.
Main results:
At the end of the program, we had:
- More than 40 people sensitized and empowered to integrate sustainability into professional decision making;
- An average increase of 37% in the self-assessment score on the level of knowledge about sustainability;
- Prototyping of viable solutions to add to the company’s sustainability;
- Participants’ score from 0 to 10 in relation to:
- Relevance of subjects: 9.76
- Linearity of the meetings: 9.46
- Applicability of the subjects: 8.56
- Final score of each meeting: 9.38
- Some of the highlights, according to the participants themselves were:
- “Discussing the practical applications in our products”
- “Dynamic form and interactions with different areas for applicability”
- “I thought the format was dynamic and practical.”
- “The cases of problem solving on sustainability.”
- “Justice, Equity, Diversity and Inclusion and bring awareness to look at the original peoples.”
